You'll shadow a Consumer Engagement Communication Lead through a real day of brand strategy and growth marketing. Watch as they analyze customer data to identify engagement opportunities, sit in on cross-functional meetings where they pitch campaign ideas, and see how they translate consumer insights into actionable marketing initiatives. You'll observe the iterative process of testing messaging, reviewing performance metrics, and adjusting strategies based on what actually resonates with audiences—not just what sounds good in theory.
You'll leave with a concrete understanding of how brand communication drives business growth, the specific tools and frameworks used to measure success, and the collaboration required between marketing, product, and customer teams. This experience is ideal for you if you're curious about how companies build loyal customer bases, want to see strategy in action rather than in textbooks, or are exploring whether marketing strategy aligns with your strengths.
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