About
Hi! I'm Phoebe, an Account Manager at DDG, an international branding consultancy. With over 3.5 years of experience, I've worked across diverse client portfolios in Taiwan and international markets.
I've learned that brand strategy and communication strategy aren't just about looking beautiful or telling great stories—they're tools that help brands succeed at their real business goals. Whether it's entering a new market, launching a product, or standing out against competitors, I've seen how the right strategic thinking can make all the difference.
If you're curious about how brands actually think strategically, or you're exploring whether brand strategy might be your career path, I'd love to share what I've learned along the way. Let's spend some time together and I'll show you the real behind-the-scenes work.
Background
I've had the privilege of working on landmark projects, from Gogoro and Castrol's joint venture in Vietnam, to IDP Education's global brand refresh across Asia, Europe, and Africa, to Syntromed's comprehensive brand transformation as they pursue their century vision.
From these experiences, I've learned that every brand decision, from positioning to communication, design and marketing strategy, is ultimately about helping a brand achieve its business goals. It's not just about creativity; it's about strategy that actually works.